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Donna launches a deep integration with SAP Sales & Service Cloud that lets field sales teams update CRM hands-free via voice and AI, eliminating admin work and improving performance. The result: up to 75% less admin, 10× higher CRM adoption, and +20% conversion rates, all while sales reps stay focused on customers instead of screens.
Donna
New York, NY — January 26, 2026 — Donna, the only proactive AI assistant purpose-built for field sales teams, today announced a strategic partnership with Encore Business Solutions, one of North America’s established Microsoft Solutions Partners for Business Applications. The collaboration marks an important step in Donna’s North American expansion strategy, aligning the company with a trusted Microsoft ecosystem leader recognized for over 35 years of expertise, 800+ clients, and more than 2,300 successful implementations across CRM, ERP, Power Platform, and AI solutions.
Donna
Salesforce is a powerful foundation for field sales teams because it centralizes customer data, tracks opportunities in real time, and gives managers clear pipeline visibility. But for reps on the road, its value depends on how easily it fits into daily workflows. When updates are slow, manual, or postponed until after hours, data quality suffers and deals lose momentum. By pairing Salesforce with field-first habits, mobile workflows, and an AI assistant like Donna that captures meetings hands-free, updates opportunities automatically, and drafts follow-ups, teams reduce admin, improve CRM adoption, and give reps more time to focus on the conversations that actually close deals.
Sales
Opportunity management creates the heaviest admin burden for field sales reps, especially in the middle of the sales cycle where notes, stage updates, stakeholders, timelines, and follow-ups pile up. Because reps work on the road with unpredictable schedules, manual CRM updates get delayed, data quality drops, and deals lose momentum. The result is stalled opportunities, unreliable forecasts, and managers coaching from incomplete information. Reducing manual data entry requires capturing information in the moment, automating repetitive updates, and using AI assistants like Donna that structure notes, update opportunities, add stakeholders, and trigger next steps automatically, so reps can focus on selling while the CRM stays accurate in real time.
Sales
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Field sales reps struggle with Salesforce data entry not because they are lazy or undisciplined, but because Salesforce was not built for life on the road. Mobile friction, delayed updates, skipped fields, inconsistent notes, and forgotten next steps lead to poor data quality, weak forecasts, and stalled deals. Small habit changes help, but the real breakthrough comes from reducing manual work with automation and AI. Voice-first assistants like Donna capture notes immediately, structure data automatically, update Salesforce in real time, and draft follow-ups, giving reps back selling time while giving managers clean, reliable pipeline visibility.
Sales
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FAQs
Got questions? Donna got answers. Here’s what field sales teams ask most.
What is Donna and how does she help field sales teams?
Donna is a proactive AI assistant for field sales reps delivering hyper-personalized briefings, capturing every detail, and killing the admin time. She helps sales reps save time by preparing meetings, taking notes, updating the CRM, and drafting follow-ups automatically. With Donna, sales teams spend less time on admin and more time selling. Faster execution, stronger CRM adoption, and more wins, without longer hours. Happier, sharper teams start today with Donna.
Does Donna take notes during meetings automatically?
Yes. Donna listens, online and in person, to your meetings or calls, captures key points, and structures them into clean notes. Everything is stored and ready for review, so you can stay focused on the customer instead of typing. If you are not comfortable having a notetaker in your meeting, you can always update Donna afterwards.
Can Donna really update my CRM for me?
Absolutely. Donna automatically updates or creates contacts, opportunities, prepares quotes in your CRM and drafts follow-up mails. All data stays accurate and up to date without manual entry.
What tools and CRMs does Donna integrate with?
Donna integrates with Salesforce, SAP, Microsoft Dynamics 365, Outlook, Google Calendar, and more. Even if your CRM includes custom objects and fields, Donna connects seamlessly to keep everything in sync. Find all integrations here.
How much time can sales reps save by using Donna?
Sales teams typically spend less time on admin by 75%. By automating meeting prep, note-taking, and CRM updates, Donna helps reps reclaim time to focus on customers and close more deals.
Is Donna secure and GDPR-compliant?
Yes. Donna is ISO 27001 certified and fully compliant with GDPR, CCPA, and SOC 2. All data is encrypted in transit and never used to train AI models.
Our CRM is customized. Can Donna handle this?
Yes. Donna works with both standard and custom CRM objects and fields. Whether your setup is simple or highly customized, Donna connects seamlessly and keeps all your data accurate and up to date.
How is Donna different from other AI sales tools?
Donna’s purpose is built for field sales. Unlike generic AI assistants, Donna connects with your CRM, captures meeting notes, and updates contacts and opportunities automatically, even on the go. As Donna is deeply integrated into the day-to-day of field sales teams, she delivers a proactive, voice to voice and hyper-personalized experience.
How long does it take to set up Donna?
Donna connects to your CRM and calendar quickly, with most teams fully onboarded in less than two weeks. Setup requires less than a month, and our team supports every step of the process.
